Home Decor Startup DecorTwist Secures $250K in Seed Round for Expansion

In a significant development for the home decor industry, DecorTwist, a startup founded in March 2022, has successfully raised $250,000 in a seed funding round. The company, co-founded by Anupam Rajey and Nidhi Bajpai, is set to utilize these funds to fuel its ambitious expansion plans.

DecorTwist has carved a niche for itself in the home decor market, offering a diverse range of products including dining items, decor pieces, gardening tools, furniture, pooja essentials, and gifting items, all conveniently available under one roof. This diverse product lineup has resonated well with consumers, leading to DecorTwist’s remarkable growth.

Previously operating as a bootstrapped venture, DecorTwist has made impressive strides in a short span of time. The company reported a staggering 2.5-fold increase in the number of orders and has effectively doubled its team and headcount since its inception.

The infusion of $250,000 in seed funding will further empower DecorTwist to expand its product offerings, enhance its marketing outreach, and make inroads into the lucrative B2B segment. This strategic move aims to solidify DecorTwist’s presence in an industry where competitors like Pepperfry, Nestasia, Woodenstreet, and HomeTown are already well-established players.

Notably, DecorTwist doesn’t rely solely on its own website for sales. The company has a strong presence on various e-commerce marketplaces, including Amazon, broadening its reach and accessibility to customers.

The funding round was supported by serial investor Adhvith Dhuddu, known for his investments in a variety of sectors such as F&B, adtech, and logistics. His backing of DecorTwist underscores the startup’s potential and the attractiveness of the home decor market.

With this latest injection of capital, DecorTwist is poised for an exciting chapter of growth and innovation in the home decor industry. Customers can expect an even wider array of stylish and functional home products, while the startup seeks to establish itself as a prominent player in the B2B sector. As the company continues to thrive, the home decor market will undoubtedly witness new and exciting developments in the coming months.