Housing.com Aims to Revolutionize India’s Home Loan Market with Easiloan Investment

Housing.com, renowned as “India’s leading digital real estate platform,” has taken a significant stride towards reshaping India’s home loan market by strategically investing in Easiloan, a forward-thinking FinTech company focused on digitizing the home loan process.

This collaboration marks the beginning of an ambitious journey for Housing.com, as they aspire to create the most extensive digital home loan origination platform in India. Easiloan, founded in 2021 by the visionary Pramod Kathuria, is not merely a platform but a digital marketplace tailored exclusively for home loans. With its exceptional capacity to provide customized end-to-end home loan solutions, Easiloan has established affiliations with more than 20 banks across India.

Easiloan’s innovative customer profile-based matchmaking empowers users to effortlessly navigate, select, and secure home loans. With a strong focus on rapid expansion, the platform leverages its relationships with brokers, developers, and other digital channels.

Housing.com’s strategic alliance with Easiloan is aimed at bolstering its already influential digital presence while simultaneously expanding access to mortgage products for its esteemed network of brokers and developers. This partnership not only enhances the value proposition for their seller clientele but also promises to elevate user engagement on their platform, serving as a conduit for increased revenue streams.

Dhruv Agarwala, the CEO of Housing.com, PropTiger.com, and Makaan.com’s group, expressed, “Housing.com is committed to offering its customers and consumers a comprehensive range of real estate services, and this partnership with Easiloan marks a significant step in that direction. Mortgages represent a natural expansion within the digital real estate sphere, driven by the substantial customer base we have cultivated on our platform.”

As Housing.com and Easiloan join forces, it is expected that this dynamic partnership will usher in a new era in India’s home loan market, making the process more efficient and accessible for all.