NUMA Expands European Presence with Acquisition of YAYS Serviced Apartments

Digital hospitality platform NUMA Group has completed the acquisition of YAYS, the Dutch serviced apartment platform, from Proprium Capital Partners. The transaction, for an undisclosed amount, solidifies NUMA’s position in Europe’s hospitality industry. The deal was facilitated by legal and financial support from DLA Piper, CBRE, EY, Greenberg Traurig, Taylor Wessing, and Eight Advisory.

YAYS, headquartered in Amsterdam, currently manages 489 units across the Netherlands, Belgium, and France, with additional properties planned for Madrid, Frankfurt, and The Hague. This strategic move is in line with NUMA’s growth strategy, focusing on central locations in major European cities.

After recently surpassing €1.5 billion in real estate assets under management, NUMA now oversees over 4,700 rooms and apartments in 28 cities. The acquisition of YAYS adds approximately 20% new units to NUMA’s portfolio, bringing the total to over 5,200 units.

NUMA aims to revolutionize the European hospitality industry, addressing challenges faced by traditional hotel chains and short-term rental platforms. The company plans to leverage its advanced technology stack and YAYS’ attractive portfolio to accelerate growth in Benelux and France.

Christian Gaiser, CEO of NUMA Group, expressed excitement about the partnership with YAYS, envisioning the creation of a dominant player in Europe’s AAA cities. The move positions NUMA to develop a prime presence in core markets like Amsterdam and Paris.

Former YAYS CEO Zachary Schwartz sees the acquisition as a pivotal moment, unlocking enormous opportunities for all stakeholders in this transformative space. The integration of YAYS into NUMA marks the beginning of a new chapter in European serviced apartments, combining expertise, innovation, and a commitment to an enhanced guest experience.