CurbWaste offers a comprehensive SaaS platform tailored for waste and recycling operations. The platform integrates CRM, task management, route logistics, fleet tracking, and data reporting. Notably, the company’s software suite also encompasses online ordering, invoicing, payments, and asset management.

Recently, CurbWaste introduced an integrated e-commerce offering, empowering its clientele to receive orders directly through their own websites.

Key Figures: Approximately 95% of CurbWaste’s SaaS subscribers actively utilize the embedded payments feature. Founder Michael Marmo reveals that the payments business currently processes $3 million in monthly transactions for its customers.

Scope: CurbWaste’s services extend to 70 haulers and disposal centers, spanning 30 states with diverse urban, suburban, and rural settings. The platform’s adaptability is crucial, accommodating different workflows and regulatory approaches across various locations.

“All waste is local,” says Marmo. “Every state and city is unique, with diverse dynamics in rural, suburban, and urban environments.”

Investor Perspective: Flourish Managing Partner Emmalyn Shaw underscores the potential for success in vertically integrating fintech solutions into specialized SaaS platforms like CurbWaste. The goal is to create a comprehensive cloud-based solution, covering workflow, routing, billing, and payments.

Financial Snapshot: CurbWaste had previously secured a $4 million seed extension in April, led by TTV Capital, bringing its total funding to $20 million since its establishment in 2022.

Future Plans: With the latest funding injection, CurbWaste aims to enhance its fintech offerings, focusing on automated billing, embedded lending, and payouts.

This strategic move, unexpected until mid-to-late 2024, aligns with Flourish’s understanding of the time and customer-centric approach necessary for vertical SaaS success.