Nestroots, a leading contemporary home decor and lifestyle brand, has recently secured a funding of Rs 3 crore, led by BeyondSeed Singapore, with investment expertise provided by Bestvantage Investments. This financial boost aligns seamlessly with Nestroots’ consistent year-on-year double-digit growth, reinforcing its strong position in the thriving Indian home decor market.

Participating in the funding round, Arjun Vaidya, a prominent Direct-to-Consumer (D2C) mentor and investor, has also joined as a mentor.

Committed to excellence in design, quality, and accessibility, Nestroots plans to utilize this funding to enhance its online presence by introducing new categories like Kids’ Furniture and larger Furniture, alongside an expanded range of Decor. Eyeing global markets, Nestroots envisions ambitious expansion plans over the next five years, targeting strategic territories such as the US, Canada, and the UAE. Simultaneously, the brand aims to strengthen its offline presence through Shop-in-Shops (SIS) and Multi-Brand Outlets (MBOs), aligning with the vision of becoming the ultimate ‘Home-Everything’ destination.

In a bid to distinguish itself in India’s booming $32 billion Home Decor industry, projected to reach $39.44 billion by 2027, Nestroots is strategically focused on providing unique designs, superior quality, and budget-friendly pricing. The company aims to position itself as the top choice for consumers seeking affordable luxury in home decor—what Nestroots labels as ‘Luxury on a Budget.’

Chhavi Singh, Founder and CEO of Nestroots, expressed, “Recognizing the need for comprehensive home solutions, Nestroots aspires to be the ultimate ‘Home-Everything’ in India’s thriving home decor market. We are committed to becoming the go-to destination for all home essentials, and the recent fundraise strategically places us to diversify our product categories and become a favorable brand among consumers across India. Over the next five years, we plan to showcase the richness of Indian design with international aesthetics, offering premium designs at accessible prices.”

Shekhar Godiyal, Co-Founder and COO of Nestroots, added, “This significant investment propels Nestroots towards new heights. It strengthens our financial foundation and fuels our ambition to be the foremost destination for home decor. Our goal extends beyond products; it’s about making Nestroots a symbol of trust and excellence amongst consumers, fulfilling our grand vision of becoming the market leader, not just in India but also in global markets.”

Kuldeep Mirani, Co-Founder and CEO of Beyond Seed Venture Solutions, a Singapore-based early-stage investor, commented, “The landscape for India’s furniture and decor market has drastically evolved in the last decade. We are excited to back the team at Nestroots who are focused on capitalizing on the fast-changing consumer trends and the right use of technology to take their platform to scale.”

Previously featured on Shark Tank India Season 2, where it gained national acclaim with a Rs 50 Lakhs investment for 2 percent equity from Namita Thapar, Nestroots, with this fresh funding, is poised to solidify its market standing, revolutionize the home decor industry, and remain committed to crafting beautifully designed homes that harmoniously combine aesthetics, quality, and affordability.

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